A senior leader.
Part of your team.
Fractional VP of Marketing or CMO support to set priorities, lead the plan, and help your team execute.
KAMMY CHAHAL · MARKETING LEADER & BRAND STRATEGIST
Big-brand experience.
For your
next chapter.
I help consumer brands find their position, bring products to market, and build what comes next. Senior marketing leadership, personally delivered.
Fractional leadership & focused projects
Consumer brands. Food & beverage expertise.
A CAREER BUILT INSIDE LEADING CONSUMER BRANDS
THE EXPERIENCE YOU NEED. THE PARTNER YOU WORK WITH.
A clear direction.
A way forward.
Whether you’re starting something new or rethinking an established brand, I connect the big picture to the decisions that move your business forward.
From ambition to action
Consumer needsMarket contextINSIGHT
Find the opportunity.
Start with the people behind the purchase.
Consumer understanding, market context, and competitive analysis bring the right opportunity into focus.
AudienceDifferencePOSITIONING
Give the brand a clear direction.
A reason to be chosen. A position to own.
Connect what your brand does best with what your consumer values—and turn that into a clear, compelling brand story.
Brand storyShelf impactPACKAGING
Make the product tell the story.
From brand idea to shelf presence.
Bring positioning, packaging, and commercial thinking together, so the product works for the consumer and the business.
Launch planChannel strategyLAUNCH
Bring every part of the plan together.
Ready for the market. Built for the team.
Align the launch story, channels, partners, and priorities—giving your team a practical plan to take into the market.
MY SERVICES
Two ways to work with me.
A senior leader.
A specific challenge.
A considered plan.
Brand positioning, go-to-market strategy, packaging, investor decks, or a launch plan—with a clear scope and hands-on involvement.
SELECTED WORK
Experience that
goes beyond the brief.
FOUNDATIONAL EXPERIENCE · 2003–2013
E. & J. Gallo Winery
Where brand thinking meets business sense.
A decade inside one of the best-known names in consumer beverages. From packaging and profitability to distribution, this is where Kammy’s commercial foundation took shape.
Explore the Gallo experience
From productionto the shelf.
Package + blend
A considered brand transitionA smarter package.
Packaging economics
A small change.
Distribution expansion
Opening new doors for the brandMore places.
Frutézia → Wild Vines
A smarter package.
A stronger business.
$1Mannual savings
12 oz11.2 oz
Smaller package. Same sales volume.Bartles & Jaymes
A small change.
A meaningful return.
$1.2Mannual savings
Opening new doors for the brandHornsby’s Hard Cider
More places.
More opportunity.
1,500new accounts
FEATURED CASE STUDY · TSINGTAO
A global icon.
A new chapter
in America.
Repositioning Tsingtao for growth—bringing brand strategy, packaging, sales leadership, and distribution together.
See the Tsingtao case study Brand Director · Pabst Brewing CompanyHERITAGENEW POSSIBILITIES
A brand’s heritage can open doors.
A brand’s heritage can open doors.+10%Volume growth after five
consecutive years of decline
consecutive years of decline
$3MMarketing budget
under Kammy’s leadership
under Kammy’s leadership
GlobalAdoption of the brand
and packaging redesign
and packaging redesign
2013–2015MARKETING MANAGER
Big ideas.
Real commercial impact.
Led brand planning, product launches, digital marketing, and agency collaboration with a $1.5M marketing budget.
Warner Bros. partnership
- Campaign impressions
- 30M
- Sales increase
- +10%
2014 holiday program
- Category growth
- +14%
2020–2024DIRECTOR, GLOBAL PROGRAMS & INCENTIVES
Global programs.
People at the center.
A further chapter in Kammy’s consumer-brand experience, bringing together global programs, incentives, sales programs, and commercial leadership.
Global programsIncentivesCommercial leadership
A BROADER PERSPECTIVE
From established names
to what’s next.
Portfolio strategy, innovation, integrated campaigns, and the early decisions that help a new brand take shape.
TREASURY WINE ESTATES
Innovation with
a portfolio view.
Marketing and innovation leadership for Canada, connecting portfolio strategy, pricing, brand plans, and sales execution.
22innovation projects
28SKUs
5%year-over-year sales growth
RECENT CLIENTS
New brands.
Experienced leadership.
Fractional VP of Marketing and CMO leadership, alongside focused project work, for a new generation of consumer brands.
MEET KAMMY
Big-picture perspective.
Personally involved.
My decade at E. & J. Gallo Winery gave me a foundation in how consumer brands work—from production and packaging to marketing and distribution.
Leading Tsingtao’s U.S. brand brought those disciplines together. Across these and subsequent roles, I’ve learned how to connect a brand’s ambition with the people, plans, and decisions it takes to move forward.
Today, I bring that experience directly to founders and teams through BrandBoost Marketing.
Kammy Chahal
Also a partner at BeyondBrands and BeyondSpirits, collaborating with a wider collective of experienced founders and specialists.